Mike LaBeth of Heritage House approached Creative Improv to design a billboard that would present the agency to the community in a fresh and new way. Stephen worked with Mike to come up with a concise headline that would draw attention. That headline was grounded in their tagline already in use. The headline became, ‘reliability. results. KirksvilleRealEstate.com.’ We also captured a group photo of the real estate agents for use in the billboard and future advertising. Additionally, photos of Kirksville were captured for large display in the Heritage House offices. This project allowed Stephen to practice old and new skills! Old skills = billboard design. New skills = photography.