Solving one design problem can have impactWritten on February 24, 2015 by Stephen Emlund | Leave a comment
Today, I want to tell you the story of how I solved a design problem and changed a business’ tagline in the process.
A few years ago, I completed this billboard project for a local business. Their existing tagline was, “Where realty means reliability… and results.” I wanted to create an impactful billboard, and using a long tagline such as this is not the best way to create an impactful billboard. I did some brainstorming and writing and settled on a simplified version of the tagline. It became just ‘Reliability. Results.’
I didn’t think much of this new tagline at the time, because my goal was to create a billboard that was effective, not on writing a tagline. However, I recently noticed new billboards popping up all over town with the tagline I created, ‘Reliability. Results.’ At this point, I realized that it really was a change for the better and was more important than I initially thought. Solving one design problem successfully can really impact a business for years.
If you are looking for a fresh, new tagline to represent your organization or business, get in touch and maybe we can work together. The benefit is that I can roll the tagline revision into a larger project that might include me designing a logo, billboard, brochure, website, or shooting photos. I love offering the full package, and many past clients have benefited from it as well!
So that’s the story of how I solved a design problem and changed a business’ tagline in the process.